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Trust Building in Internet Vendors: Comparison of New and Repeat Customers

Trust Building in Internet Vendors: Comparison of New and Repeat Customers
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Author(s): Hee-Woong Kim (National University of Singapore, Singapore), Joon Koh (Korea Advanced Institute of Science and Technology, Korea) and Yunjie Xu (National University of Singapore, Singapore)
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch031
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

With the increase of Internet users, the numbers of clicks on the websites of Internet vendors have grown considerably. However, vendors have experienced disappointment in converting these clicks into purchases. Lack of trust is identified as one of the greatest barriers inhibiting Internet transaction (Hoffman et al., 1999). Trust is argued to affect purchase intention of new customers (Jarvenpaa et al., 2000) and the loyalty of repeat customers (Gefen, 2002).

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