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Web Quality Model: An Application to Business Domain

Web Quality Model: An Application to Business Domain
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Author(s): Gordan Gledec (University of Zagreb, Croatia)
Copyright: 2007
Pages: 5
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch164
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

Internet Economy allowed businesses to move to the virtual market and establish their online presence on the Web. In order to strive, they have to keep their customers satisfied. Customer satisfaction depends on site usability, as only usable and good-quality sites can meet users’ expectations. This paper describes the Web quality model and describes the methodology used for quality evaluation in the domain of business. The model is applied to the quality evaluation of two business-oriented Web site. The paper presents the results.

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