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How World Leading Manufacturers Can Achieve Differentiation Through E-Business: New Services, Enhanced Relationships, and Reduced Costs

How World Leading Manufacturers Can Achieve Differentiation Through E-Business: New Services, Enhanced Relationships, and Reduced Costs
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Author(s): Daniel Kindström (Linkoping University, Sweden) and Christian Kowalkowski (Linkoping University, Sweden)
Copyright: 2007
Pages: 5
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch115
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

E-business development is today driven by mature and established companies. Recently we can discern a shift in the usage of e-business from a cost reduction focus towards differentiation and value (revenue) creation. Many companies use e-business, or ICT, as vehicles to launch new information-based services that enable differentiation. In this paper, we study how four world-leading manufacturers employ e-business and ICT to create services that retain current customers and attract new ones as well as differentiate them from the ever-fiercer competition from e.g. low-cost competitors.

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