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New Age Technologies and Marketing Management
Author(s): Rama M. Maliya (UIT, Karnavati University, India), Harsshvi Adesara (UIT, Karnavati University, India)and Viza Patel (UIT, Karnavati University, India)
Copyright: 2024
Pages: 18
EISBN13: 9798369373002
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Abstract
In the modern era, the rapidly evolving landscape of technology has significantly impacted marketing management practices. New age technologies have completely changed how firms approach client interaction and marketing strategies, including artificial intelligence, big data analytics, virtual reality, augmented reality, blockchain, and the internet of things (IoT). Big data and the IoT will also be investigated in terms of their impact on marketing management. Businesses can now collect enormous volumes of customer data thanks to AI-powered algorithms and data analytics, which has boosted customer segmentation, personalized marketing campaigns, and real-time insights for better decision-making. This chapter is about an in-depth examination of the dynamic link between new generation technology and marketing management. The chapter's goal is to provide marketing professionals, academics, and business executives with the information and tools they need to harness the potential of these technologies and successfully traverse the ever-changing marketing landscape by studying real-world case studies and expert insights.
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