The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Blockchain Technology and Applications for Digital Marketing
|
|
Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)and Asif Pervez (Jamia Millia Islamia University, India)
Copyright: ©2021
DOI: 10.4018/978-1-7998-8081-3
ISBN13: 9781799880813
ISBN10: 1799880818
EISBN13: 9781799880837
Purchase
|
DescriptionBlockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Author's/Editor's Biography
Rohit Bansal (Ed.)
Rohit Bansal
is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 15 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 25 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 140 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 125 national and international peer reviewed journals. He has acted as session chair in many international conferences.
Pacha Malyadri (Ed.)
Pacha Malyadri obtained Doctorate in Commerce in 1991 from Sri Venkateswara University. He rendered services in Government with 33 years of experience in Teaching, Research, Administration, Training, and consultancy. A prolific writer; Dr. Malyadri has authored 6 Books and 144 Research papers. He is a Peer Team member/Assessor, NAAC.. He is on the International Editorial advisory boards as a Member of 355 International Peer-reviewed journals. He carried out two Major Research Projects sponsored by the UGC, New Delhi. Under his guidance 13 Ph.D.’s and 14 M.Phil.’s are awarded. Dr. Malyadri served as Principal for more than a decade in affiliated colleges of Osmania University and Rayalaseema University and also served as Director (Research & Development) in a JNTUH affiliated Engineering College. He got an award of Senior Fellowship from ICSSR, New Delhi. He is also serving as Inspecting Authorities (IAs) appointed by the Ministry of Minority Affairs, Govt. of India to conduct inspections of the NGOs/Institutions/Skill Development Centre across the country. Dr. Malyadri is a State level Best Teacher awardee in the year 2008, honored by the Government of Andhra Pradesh.
Amandeep Singh (Ed.)
Amandeep Singh has done BIT MBA PhD and he is also UGC-NET qualified. Currently, he is working as Professor Chitkara Business School, Chitkara University, Punjab, India. He is having more than 14 years of teaching experience. He has served as Dean / Principal in various reputed Universities and colleges. He has published 28 research papers in various journals and conferences. He has also chaired many National and International Conferences. He is on the editorial board for 3 International Journals. He was awarded as the Best Teacher in 2008.
Asif Pervez (Ed.)
Asif Pervez is working as an Assistant Professor (management) in the Centre for Distance and Online Education, Jamia Millia Islamia. He got MBA (FM) and Ph.D from Department of Commerce, Aligarh Muslim University Aligarh. His research and teaching interest includes finance, Banking, Investment and Blockchain technology among others. He has published several papers in journals of repute. He has presented papers in various national and international conferences. Before joining the Centre for Distance and Online Education, JMI, he has Pursued Post doctorate (UGC) and has served in Department of Commerce and Women’s College, AMU as Guest faculty.
|
|