The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Blockchain Towards Decentralized Digital Marketing
|
|
Author(s): Nozha Erragcha (Higher Business School of Tunisia, Tunisia)and Hanene Babay (The Fashion Institute of Monastir, Tunisia)
Copyright: 2021
Pages: 20
Source title:
Blockchain Technology and Applications for Digital Marketing
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)and Asif Pervez (Jamia Millia Islamia University, India)
DOI: 10.4018/978-1-7998-8081-3.ch003
Purchase
|
Abstract
Blockchain is a decentralized digital technology that is growing and standing out in digital marketing. The potential use of blockchain technology will help affected companies create secure digital records and will also allow secure storage of data. During this chapter, the authors will try to explain the meaning of the concept of blockchain technology, its operating principle, as well as its different types and sectors of applications to make the relationship between blockchain technology and other emerging technologies such as big data, AI, and smart contracts and to review the positive impact of blockchain technology on the e-commerce sector and in particular on customer relationship management.
Related Content
|
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
|
Loredana Kotinski.
© 2024.
14 pages.
|
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|