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Role of Cryptocurrency in Digital Marketing
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Author(s): Hardik Bharatbhai Bhadeshiya (The Maharaja Sayajirao University of Baroda, India)
Copyright: 2021
Pages: 20
Source title:
Blockchain Technology and Applications for Digital Marketing
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)and Asif Pervez (Jamia Millia Islamia University, India)
DOI: 10.4018/978-1-7998-8081-3.ch005
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Abstract
This chapter explores the role of cryptocurrency in digital marketing. Throughout the most recent years, cryptocurrency has developed, both in worth and ubiquity. Indeed, numerous industry leaders trust that cryptocurrency can change money and promote it until the end of time. In any case, as computerized cash, bitcoin turns out to be more ordinary ; cryptocurrency may introduce a few issues for advertisers hoping to gather shopper information. The cryptocurrency market is an appropriate environment dependent on the distributed network innovation. Decentralization is a distinguishing characteristic of this framework, and it is an impression of how there is no national bank or another case that authorizes power over the organization. The exchanges are led and checked to employ an appropriated blockchain system that relies upon clients' assets called diggers.
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