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3W1H Approach to Understand the Millennial Generation
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Author(s): Sahil Malik (Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, India), Geetika M. Chandra (Gurugram University, India), Anindita Chatterjee Rao (Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, India)and Shilpa Arora (Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, India)
Copyright: 2020
Pages: 17
Source title:
Strategies for Business Sustainability in a Collaborative Economy
Source Author(s)/Editor(s): Ramona-Diana Leon (National School of Political and Administrative Studies, Romania)
DOI: 10.4018/978-1-7998-4543-0.ch017
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Abstract
The chapter examines all the facets belonging to the Millennial generation. The utility to understand this generation is to evolve strategies to keep this workforce engaged and retained in their organizations. The chapter under “Who” incorporates all the generations both before and after the Millennials. Millennials, in specific, share birth years from 1980 to 2000 and are 2 billion in number out of 7.4 billion people. Secondly, the chapter includes the “Why” of Millennials asserting the events and situations that have made them “Millennials.” It comprises primarily of factors like technology, social media, economy, education, employment, and culture and lifestyle, which are discussed in length in the chapter. Thirdly, the “What” about Millennials informs readers of things required to know about this generation. It consists of work motivations and work values exhibited by Millennials. Finally, the chapter takes account of “How” to engage and retain this generation and gives an account of certain job resources.
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