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A Study on Pink Tax Price Disparity of Gender Variation With Specific Reference to Comestible Goods
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Author(s): T. Shenbagavalli (Jain University, India), Vidya Chandrasekar (Jain University, India)and Nompi Raj (Jain University, India)
Copyright: 2024
Pages: 18
Source title:
Data-Driven Intelligent Business Sustainability
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UAE), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Slim Hadoussa (Brest Business School, France), Ahmed J. Obaid (University of Kufa, Iraq)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/979-8-3693-0049-7.ch021
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Abstract
The Pink Tax is an additional sum of money that is paid daily by women for comparable or comparable-in-value edible products. Specifically, the Pink Tax is a tax on pink products. There are a lot of people who either don't comprehend the justification for the presence of this tax in society or have a limited awareness of it. It is often referred to by the name “hidden tax.” While the Pink Tax is not a legitimate form of taxation, it does still exist. The regulations that prevent price discrimination based on gender are only present in a select number of state and municipal governments, but the federal government does not have any such laws. The objective of this study is to bring attention to a tax that frequently isn't focused on within the day-to-day activities of women, to investigate the price differences between commodities in which women pay a higher amount compared to men for the same product, and to investigate the reason why female products are so expensive.
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