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A Survey About the Gamification of the Relations Among Companies and Stakeholders
Abstract
One of the most important concerns of companies is engagement with stakeholders. One of the main ways of engaging is using gamification. To create engagement is the principal aim of a gamification system. In this work, and from literature, the authors survey how it has gamified the relationship between companies and stakeholders. The aim is to gather data to create a dataset for training an artificial neural network model. Among the artificial intelligence (AI) models, this kind of model has been the one that has been shown to increase human analytical capacity and is responsible for the emergence of generative AI. The final aim of this work is to create a generative AI that enables the design gamification system to create engagement between stakeholders and companies in the more diverse areas. This AI will be used as a service in a platform as a service (PaaS), where companies can get the best way to engage the stakeholders.
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