An Empirical Analysis on Issues Faced by the Users of Nykaa Product

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Author(s): K. Vidhya (Jain University, India), V. Selvam (Vellore Institute of Technology, India), Mani Kandan (Jain University, India), S. Ashwini (Jain University, India), M. Soumya (Jain University, India)and Shimna Jayaraj (Jain University, India)
Copyright: 2024
Pages: 11
Source title: Data-Driven Intelligent Business Sustainability
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UAE), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Slim Hadoussa (Brest Business School, France), Ahmed J. Obaid (University of Kufa, Iraq)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/979-8-3693-0049-7.ch027

Keywords: Business Science Reference / Data Management / Knowledge Management and Library Science / Management Science

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Abstract

These days people use computers more frequently. Because of rapid growth, many enterprises have started doing online business. The primary data for the study was collected through a questionnaire, which was distributed to the respondents via Google Forms. Secondary data is used to collect all published data through journals, magazines, and articles. The current study aims to identify the variables influencing ladies' beauty products. The study is also intended to identify the issues faced by the users of Nykaa products while purchasing them through online media and to find solutions to solve the issues and thus make online purchases easier and more convenient for the ladies.

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An Empirical Analysis on Issues Faced by the Users of Nykaa Product

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