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Business Models for Urban Farming in and Around Urban Protected Areas: EkoPark Belgrade Case Study
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Author(s): Vesna Popović (Institute of Agricultural Economics, Serbia)and Branko M. Mihailović (Institute of Agricultural Economics, Serbia)
Copyright: 2020
Pages: 19
Source title:
Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies
Source Author(s)/Editor(s): Andrei Jean Vasile (Petroleum-Gas University of Ploiesti, Romania & Romanian Academy, National Institute for Economic Research “Costin C. Kiriţescu”, Romania), Jonel Subic (Institute of Agricultural Economics, Serbia), Aleksander Grubor (University of Novi Sad, Serbia)and Donatella Privitera (University of Catania, Italy)
DOI: 10.4018/978-1-5225-9837-4.ch005
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Abstract
In the Best Practice Guidelines for Urban Protected Areas, IUCN pointed out that managers of urban protected areas should take advantage of the large numbers of visitors to: demonstrate, facilitate, and promote the many benefits of contact with nature; and make healthy food available and encourage good eating habits. Urban, and particularly urban protected area constraints and opportunities have forced farms to adopt different business models or to combine elements of different business models to meet sustainability goals under challenging conditions. The authors analyse EkoPark Belgrade, organic farm in special purpose zone of Avala Protected Area that combines certified organic production and direct sales with a range of on-farm services and experiences for farm visitors. Authors analyse different aspects of EkoPark business model and emphasize key success factors using Canvas Business Model. The results can help farmers in and around urban protected areas to choose viable farm development strategy.
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