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Changing the Dynamics of the Market of Fertilizers in Mexico: A Comprehensive Sustainable Entrepreneurship Model for the Organic Fertilizer Business During the Pandemic
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Author(s): José G. Vargas-Hernández (Instituto Tecnológico Mario Molina, Unidad Académica Zapopan, Mexico)
Copyright: 2022
Pages: 21
Source title:
COVID-19 Pandemic Impact on New Economy Development and Societal Change
Source Author(s)/Editor(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & TheNational Institute for Research and Development in Environmental Protection (INCDPM), Romania& National Research and Development Institute for Gas Turbines (COMOTI), Romania)
DOI: 10.4018/978-1-6684-3374-4.ch002
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Abstract
This chapter aims to analyze the market of fertilizers in Mexico during the pandemic crisis. This analysis of the fertilizer market in Mexico points out that the consumption of fertilizers has undergone a change in the structure in favor of consumers with the highest concentration and diversification. The method used is the analytical-descriptive and the critical reflexive based on the quantitative data obtained from secondary sources. The functioning of an integral model of entrepreneurship in green innovation business (GIB) that is currently emerging and in the process of internationalization is analyzed. This chapter analyzes a particular company that specializes in ecological biomineral organic fertilizer where no chemical product is used to produce the composition. Everything that is marketed is made up of a base of organic minerals and other organic compounds.
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