ChatGPT in Content Creation: Techniques, Applications, and Ethical Implications

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Author(s): Arkar Htet (Lincoln University College, Malaysia), Sui Reng Liana (Lincoln University College, Malaysia), Theingi Aung (Lincoln University College, Malaysia)and Amiya Bhaumik (Lincoln University College, Malaysia)
Copyright: 2024
Pages: 26
Source title: Advanced Applications of Generative AI and Natural Language Processing Models
Source Author(s)/Editor(s): Ahmed J. Obaid (University of Kufa, Iraq), Bharat Bhushan (School of Engineering and Technology, Sharda University, India), Muthmainnah S. (Universitas Al Asyariah Mandar, Indonesia)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-0502-7.ch003

Keywords: Artificial Intelligence / Information Science Reference / Knowledge Management and Library Science / Natural Language Processing

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Abstract

This book chapter delves into the transformative role of ChatGPT in content creation, exploring its underlying techniques, diverse applications, and associated ethical implications. The investigation spans several industries including journalism, marketing, and entertainment, demonstrating the model's adaptability and power. This comprehensive analysis not only spotlights the challenges inherent in implementing ChatGPT, but also illuminates the unique opportunities it presents. By offering a thorough examination of the current state of ChatGPT in content creation and potential future developments, this chapter contributes to the ongoing discourse surrounding AI's impact on content creation.

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