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Citizens and E-Government Service Delivery: Techniques to Increase Citizen Participation
Abstract
Without a plan for marketing the convenience, ease, and safety of online services, the goal of achieving an 80 percent adoption rate by citizens for certain e-government services (e.g., tax filing and vehicle registration) will remain a dream. Although states realize benefits from implementing online applications that reduce processing time and costs, the rate of growth in citizen e-government adoption rates seems to have leveled off. This chapter examines, from the state’s perspective, successful techniques for increasing citizen use of electronic applications for two common activities – vehicle registration renewal and income tax filing – in four Midwestern states (Illinois, Indiana, Kentucky, Ohio). Usage patterns depend in part on an individual citizen’s technological sophistication, whether digital naïf, digital immigrant, or digital native. Usage can be influenced, however, by state government investments to market electronic services (through awareness campaigns or financial incentives), establish alternative access points, and incorporate human use factors in applications.
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