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Collaborative Consumption as a Tool for Agricultural Expansion in Developing Countries: Enriching Farmers by Delivering Value to Consumers
Abstract
Collaborative consumption is a broader term encompassing emerging areas, such as crowdfunding and the sharing economy, which enhance consumer enablement through direct interaction. This chapter addresses opportunities and challenges of how to support small- and medium-scale farmers in developing countries. Traditional agriculture, as well as urban agriculture, is rising with the significant urbanization that is occurring in developing economies. There is currently limited research on the value of collaborative consumption as a catalyst for agricultural development. Consequently, the aim of this chapter is to provide an overview of how collaborative consumption in agriculture can be supported. The study is conducted based on the review of literature and case studies related to both agriculture and collaborative consumption. A few key observations are provided in order to assist with the formulation of strategies that increase producer and customer satisfaction, value addition, and engagement.
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