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Corporate Social Responsibility as a Part of the Strategies for Business Sustainability Based on the Innovative Activity Development
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Author(s): Iveta Ubrežiová (Department of Management in Poprad, Catholic University in Ružomberok, Poprad, Slovakia), Oksana Sokil (Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia)and Mária Janošková (Department of Management in Poprad, Catholic University in Ružomberok, Poprad, Slovakia)
Copyright: 2020
Pages: 17
Source title:
Strategies for Business Sustainability in a Collaborative Economy
Source Author(s)/Editor(s): Ramona-Diana Leon (National School of Political and Administrative Studies, Romania)
DOI: 10.4018/978-1-7998-4543-0.ch009
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Abstract
This chapter identifies the most effective measures of corporate social responsibility pillars that prompt the CSR implementation as an innovative tool for modern business. Differences between the respondents' education level and the level of their awareness with the concept of CSR are researched. Primary data were collected by conducting the survey in 2019; statistical analysis of data was performed using software SAS: analytics, business intelligence, and data management. The results showed that research and development in the field of environmental protection, development of qualification, skills of employees and conducting a systematic stakeholders' survey about the company's activities are the most effective measures to improve innovation through CSR. The research found that the level of education affects the level of knowledge about CSR, and the job title of the respondents has no effect on the level of CSR concept awareness. The study also provides significant recommendations for improving the level of CSR implementation that can be used by all kinds of business.
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