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Corporate Social Responsibility (CSR) and the 2030 Agenda in the Framework of New Trends in Tourism and Hotel Companies' Performance

Corporate Social Responsibility (CSR) and the 2030 Agenda in the Framework of New Trends in Tourism and Hotel Companies' Performance
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Author(s): Raquel García Revila (Universidad a Distancia de Madrid, Spain)and Olga Martinez Moure (Universidad a Distancia de Madrid, Spain)
Copyright: 2020
Pages: 19
Source title: Strategies for Business Sustainability in a Collaborative Economy
Source Author(s)/Editor(s): Ramona-Diana Leon (National School of Political and Administrative Studies, Romania)
DOI: 10.4018/978-1-7998-4543-0.ch008

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Abstract

Sustainable tourism refers to those tourism activities that respect the natural, cultural, and social environment and the values of a community, which allows it to enjoy a positive exchange of experiences between residents and visitors, where the relationship between the tourist and the community is fair and the benefits of the activity are evenly distributed, and where visitors have a truly participatory attitude in their travel experience. One of the main keys to sustainable tourism is the involvement of the visitors and the host and local community.

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