Digital Entrepreneurship Towards Changing Consumer Preferences

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Author(s): Asu Yaşar Tabanlı (İzmir Katip Çelebi University, Turkey), Alper Işın (İzmir Katip Çelebi University, Turkey)and Atilla Akbaba (İzmir Katip Çelebi University, Turkey)
Copyright: 2023
Pages: 12
Source title: The Importance of Entrepreneurship in Fostering Economic Progress
Source Author(s)/Editor(s): Mohammed El Amine Abdelli (University of Brest, France), Naima Bentouir (Ain Temouchent University, Algeria)and Esra Sipahi Döngül (Aksaray University, Turkey)
DOI: 10.4018/978-1-6684-7127-2.ch001

Keywords: Business & Management / Business Science Reference / Economics & Economic Theory / Entrepreneurship

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Abstract

As the phenomenon of digitalization leads to diverse consequences through rapid and transformative change, it is important for entrepreneurs to be ready for sustainable innovations and identify emerging opportunities in the business world. Business models in entrepreneurship are faced with a major transformation from single new developments to completely digital environments with digitalization. Besides the creation of new businesses from the opportunities contributed by digitalization, available branches, and businesses establish “digital entrepreneurship” as a new type of entrepreneurial activity by transfer from offline commerce to online business.

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