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Discovery of Sustainable Transport Modes Underlying TripAdvisor Reviews With Sentiment Analysis: Transport Domain Adaptation of Sentiment Labelled Data Set

Discovery of Sustainable Transport Modes Underlying TripAdvisor Reviews With Sentiment Analysis: Transport Domain Adaptation of Sentiment Labelled Data Set
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Author(s): Ainhoa Serna (University of the Basque Country, Spain)and Jon Kepa Gerrikagoitia (BRTA Basque Research and Technology Alliance, Spain)
Copyright: 2021
Pages: 20
Source title: Natural Language Processing for Global and Local Business
Source Author(s)/Editor(s): Fatih Pinarbasi (Istanbul Medipol University, Turkey)and M. Nurdan Taskiran (Istanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-4240-8.ch008

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Abstract

In recent years, digital technology and research methods have developed natural language processing for better understanding consumers and what they share in social media. There are hardly any studies in transportation analysis with TripAdvisor, and moreover, there is not a complete analysis from the point of view of sentiment analysis. The aim of study is to investigate and discover the presence of sustainable transport modes underlying in non-categorized TripAdvisor texts, such as walking mobility in order to impact positively in public services and businesses. The methodology follows a quantitative and qualitative approach based on knowledge discovery techniques. Thus, data gathering, normalization, classification, polarity analysis, and labelling tasks have been carried out to obtain sentiment labelled training data set in the transport domain as a valuable contribution for predictive analytics. This research has allowed the authors to discover sustainable transport modes underlying the texts, focused on walking mobility but extensible to other means of transport and social media sources.

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