Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?

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Author(s): Álvaro Lopes Dias (Instituto Superior de Gestão, Portugal), Ricardo Lopes Ferro (Instituto Superior de Gestão, Portugal)and Francisco Espasandín Bustelo (Universidad de Sevilla, Spain)
Copyright: 2020
Pages: 15
Source title: Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Source Author(s)/Editor(s): Mónica Morais de Brito (CEGOT, Portugal & Instituto Politécnico de Beja, Portugal), Alvaro Dias (Universidade Lusófona de Humanidades e Tecnologias, Portugal & ISCTE, Instituto Universitário de Lisboa, Portugal)and Mafalda Patuleia (Universidade Lusófona de Humanidades e Tecnologias, Portugal)
DOI: 10.4018/978-1-7998-1522-8.ch005

Keywords: Business & Management / Business Science Reference / Hospitality, Travel, and Tourism Management / Marketing

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Abstract

The discussion on coastal hotels' green products is usually one-sided, with a focus on supply or on demand. In this investigation, authors perceive the way both sides think concerning to green products and to what extent exists a correspondence. Supported in a quantitative study in a coastal hotel sample and in another qualitative and quantitative study on a sample of tourists, two models are tested. The results suggest that coastal hotel green strategies should be more market-centric than just complying with regulations. The tourist model permitted to perceive that tourists who are more sensitive to environmental issues are willing to pay more and recommend green hotels, but this relationship should be better understood by coastal hotel decision makers to align their green strategy and communication.

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Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?

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