Description
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area.
Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Author's/Editor's Biography
Mónica Morais de Brito (Ed.)
Mónica Morais de Brito holds a PhD in Tourism, Leisure and Culture from the University of Coimbra. Throughout his professional career he has reconciled the academic and investigation career with direction and management positions in the Public Sector and Private Companies. Among other jobs, she currently coordinates the Sines Nautical Station and C-Marine in the Lusófona University. Her research interests are related to the duality of his intervention, particularly on Coastal and Maritime Tourism.
Alvaro Dias (Ed.)
Álvaro Lopes Dias is Professor of Strategy at Universidade Lusófona de Humanidades e Tecnologias and ISCTE, both in Lisbon, Portugal. He got his Ph.D. in Management from Universidad de Extremadura, Spain, after an MBA in International Business. Álvaro Dias has over 24 years of teaching experience. He has had several visiting positions in different countries and institutions including Brazil, Angola, Spain, Poland, and Finland. He regularly teaches in English, Portuguese, and Spanish at undergraduate, master and doctorate levels, as well as in executive programs. Professor Dias has produced extensive research in the field of Tourism and Management, including books, book chapters, papers in scientific journals and conference proceedings, case studies, and working papers. ORCID 0000-0003-4074-1586
Mafalda Patuleia (Ed.)
Mafalda Patuleia has a PhD in Tourism from the Faculty of Economics of the University of Algarve. Graduated in Tourism at INP and obtained a Master's degree from ISCTE in Communication, Culture and Information Technologies. She is the Head of Tourism Department of the Lusófona Group and Dean of the Higher Institute of New Professions (INP), where she also teaches, among other subjects, Tourism Studies and Sociology of Leisure and Tourism. He is President of the Technical and Scientific Council of INP. He teaches at various national and foreign universities. He writes in several newspapers related to tourism.