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Products in Maritime and Costal Tourism: The Case of Coasteering
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Author(s): Francisco António dos Santos da Silva (Escola Superior de Hotelaria e Turismo do Estoril, Portugal & CEG, IGOT, Universidade de Lisboa, Portugal), Maria do Céu Almeida (Laboratório Nacional de Engenharia Civil, Escola Superior de Hotelaria e Turismo do Estoril, Portugal)and Bárbara Pereira Gonçalves (Escola Superior de Hotelaria e Turismo do Estoril, Portugal)
Copyright: 2020
Pages: 17
Source title:
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Source Author(s)/Editor(s): Mónica Morais de Brito (CEGOT, Portugal & Instituto Politécnico de Beja, Portugal), Alvaro Dias (Universidade Lusófona de Humanidades e Tecnologias, Portugal & ISCTE, Instituto Universitário de Lisboa, Portugal)and Mafalda Patuleia (Universidade Lusófona de Humanidades e Tecnologias, Portugal)
DOI: 10.4018/978-1-7998-1522-8.ch011
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Abstract
Coasteering is a recent nautical, nature, and adventure tourism activity with prospects for both services providers and regions of practice. In coastal settings with promising natural features, coasteering allows diversifying the supply of activities and experiences with large emotional value. Knowledge about this product, together with key aspects for structuring the tourist experience and its commercialization, are relevant to regions where coasteering can add value for both tourism and leisure. The main objectives of this chapter are to characterize coasteering and to analyze its potential as a tourism product. The analysis of cases in the United Kingdom and in Portugal supports the definition of proposals for the evaluation of this product in diverse coastal settings in these countries.
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