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Tourism Marketing: The Promotion of Coastal Tourism Around Maritime Activities
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Author(s): Nuno Miguel Castanheira Almeida (ESTM, CiTUR, Polytechnic of Leiria, Portugal)
Copyright: 2020
Pages: 15
Source title:
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Source Author(s)/Editor(s): Mónica Morais de Brito (CEGOT, Portugal & Instituto Politécnico de Beja, Portugal), Alvaro Dias (Universidade Lusófona de Humanidades e Tecnologias, Portugal & ISCTE, Instituto Universitário de Lisboa, Portugal)and Mafalda Patuleia (Universidade Lusófona de Humanidades e Tecnologias, Portugal)
DOI: 10.4018/978-1-7998-1522-8.ch015
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Abstract
Tourism is one of the most important economic activities in some countries. However, the coastal and maritime activities could be an interesting segment to explore in accordance with good promotion of the destination. Tourism marketing is a tool available for the managers that could establish a great connection between the visitors and the destinations, particularly if the promotions focus on the blue and the green economy. With some specific procedures, it is possible to take advantage in a competitive market that needs clear rules about the environment.
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