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Innovative Tourism Partnership Models: The Case of Nautical Stations in Portugal and Spain
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Author(s): Marta Isabel Amaral (Department of Management, Polytechnic Institute of Beja, Portugal), Ana Isabel Rodrigues (Department of Management, Polytechnic Institute of Beja, Portugal)and Pedro Manuel Cravo (Department of Management, Polytechnic Institute of Beja, Portugal)
Copyright: 2020
Pages: 20
Source title:
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Source Author(s)/Editor(s): Mónica Morais de Brito (CEGOT, Portugal & Instituto Politécnico de Beja, Portugal), Alvaro Dias (Universidade Lusófona de Humanidades e Tecnologias, Portugal & ISCTE, Instituto Universitário de Lisboa, Portugal)and Mafalda Patuleia (Universidade Lusófona de Humanidades e Tecnologias, Portugal)
DOI: 10.4018/978-1-7998-1522-8.ch009
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Abstract
This chapter provides a deeper insight into the concept of a nautical station. More specifically, it tries to determine the importance of partnership models defined by digital platforms as a tool for a cooperation strategy in the development of new products; such is the case of nautical tourism in Portugal, a coastal nation in southwestern Europe. With this objective in mind and framed by the concept of the nautical station as a starting point, a descriptive analysis explores this topic. The case of Spain, with the development of the Nautical Resorts Association, is a model for best practice that must be not replicated but adapted to the situation in Portugal. This chapter advocates that nautical tourism, as a strategic tourist product for Portugal, will gain more prominence and strength if supported by a collaboration model between the various stakeholders of the tourism system framed by partnership models.
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