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Environmental Standardization for Sustainability

Environmental Standardization for Sustainability
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Author(s): John W. Bagby (Pennsylvania State University, USA)
Copyright: 2011
Pages: 25
Source title: Green Finance and Sustainability: Environmentally-Aware Business Models and Technologies
Source Author(s)/Editor(s): Zongwei Luo (University of Hong Kong, Hong Kong)
DOI: 10.4018/978-1-60960-531-5.ch002


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It is axiomatic that environmental controls are expressed as environmental standards, a traditional driver of investment in pollution control. Environmental standards spur investment in green technologies that promise to stimulate sustainable business models. The institutional framework of environmental standardization is complex; a widely misunderstood political process. A variety of standardization activities have impacted environmental protection historically and are now poised for further growth as green market discipline proliferates. Environmental standardization is a unique fusion of technology design and public policy development involving various constituencies: environmentalists, technologists, legislatures, regulators, standards-setting bodies, upstream suppliers, downstream users, and society’s affected communities. This chapter reviews the role of standardization activities in setting environmental constraints, in the development of green technologies, and in establishing metrics for environmental certification and monitoring. The implications of managing environmental standardization to attract financing for sustainable business models are so significant that disregarding the risks of environmental standardization imperils competitiveness.

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