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Evolution of Admissions and Recruiting: The Ivey School of Business
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Author(s): Murray Bryant (Western University, Canada), Mary Claire Mahaney (District of Columbia Bar, USA)and John-Derek Clarke (Western University, Canada)
Copyright: 2019
Pages: 17
Source title:
New Age Admissions Strategies in Business Schools
Source Author(s)/Editor(s): Shalini Kalia (S.P. Jain School of Global Management, India)and Lubna Nafees (Appalachian State University, USA)
DOI: 10.4018/978-1-5225-9073-6.ch001
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Abstract
This chapter examines, by means of a case study, a Canadian business school, including the evolution of its way of admitting students and facilitating the placement of graduates. Three forces triggered its evolution: the privatization of its programs within a publicly funded university, the emergence of globalization, and the increasing importance of business school rankings that directly affect applicants' selection of schools. The chapter demonstrates how the admissions process and program design are a work in progress, especially given new competitors internationally. It also shows how the reputation of the school is enhanced by the quality of its alumni. Ideally, to accomplish the school's goal of high quality education, the admissions process should mirror the strategy and positioning of the school.
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