The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Expectancy-Value: Identifying Relationships Associated with Consuming User-Generated Content
|
|
Author(s): Terry Daugherty (University of Akron, USA), Matthew S. Eastin (University of Texas at Austin, USA), Laura F. Bright (BrightWoman.com, USA)and Shu-Chuan Chu (University of Texas at Austin, USA)
Copyright: 2011
Pages: 15
Source title:
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Source Author(s)/Editor(s): Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA)and Neal M. Burns (University of Texas, Austin, USA)
DOI: 10.4018/978-1-60566-792-8.ch007
Purchase
|
Abstract
Consumers today have more control over media consumption than ever before, with interactive media helping to transform the industry away from a traditional publisher-centric focus towards a new dynamic user-centric model. Examples of prominent Web 2.0 media environments that support the creation, distribution and consumption of user-generated content (UGC) include YouTube, MySpace, Facebook, Wikipedia, StupidVideos, Flickr, Blogger, and personal Web pages, among others. In addition, recent media research involving Social Cognitive Theory has emerged to offer explanatory power for Internet use and could provide a better understanding of the UGC phenomenon. Therefore, a theoretical model grounded in Social Cognitive Theory was tested examining the relationships between media experience, desirability of control, attitude and the consumption of UGC. A survey was administered to an opt-in online panel (N=325) recruited for Web-based research with the findings confirming the hypothesized model.
Related Content
|
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
|
Loredana Kotinski.
© 2024.
14 pages.
|
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|