Generation Preferences and the Future of Work

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Copyright: 2024
Pages: 17
Source title: A Critical Examination of the Recent Evolution of B2B Sales
Source Author(s)/Editor(s): Joel G. Cohn (Everglades University, Boca Raton, USA)
DOI: 10.4018/979-8-3693-0348-1.ch006

Keywords: Business Science Reference / Business-to-Business / Knowledge Management and Library Science / Operations and Service Management

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Abstract

Research has shown that the North American B2B e-commerce market is set to surpass US$4,900 billion by 2026. Any discussion of B2B selling must include a look at the characteristics of the buyers and the tactics that sellers might use. B2B sellers must recognize the generational preferences of the buyers. Different age groups have different preferred ways of interacting, different experiences, and different feelings about the use of technology. The recent COVID-19 pandemic has changed how society conducts business.

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Generation Preferences and the Future of Work

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