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Hosting the Youth Olympic Games: The Pioneers from Singapore
Abstract
Athens 1896, Chamonix 1924, Singapore 2010, and Innsbruck 2012 represent the four major games innovations introduced by the International Olympic Committee (IOC). Being seen as an efficient and gracious host of the inaugural Youth Olympic Games (YOG) signified a growing reputation that enhanced Singapore's global status. The interactions and interdependencies between state institutions, international associations, private bodies, and the people themselves served to reinforce existing sentiments that Singapore was not only successfully integrating sporting initiatives into the broader strategy for nation building but also sending out a resounding message to the rest of the world. This chapter examines the motivations, organisational processes, and linked issues that helped to establish Singapore as a country capable of creating an Olympic event and simultaneously marketing the Singapore brand. Negative financial and logistic issues could not overshadow the benefits that emerged to enhance the regional and global identity of the small island state.
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