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Incorporate Environmental Protection into the Olympic Games: The Case of the Beijing Green Olympics

Incorporate Environmental Protection into the Olympic Games: The Case of the Beijing Green Olympics
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Author(s): Liyan Jin (University of Florida, USA) and James J. Zhang (University of Georgia, USA)
Copyright: 2015
Pages: 20
Source title: Emerging Trends and Innovation in Sports Marketing and Management in Asia
Source Author(s)/Editor(s): Ho Keat Leng (Nanyang Technological University, Singapore) and Noah Yang Hsu (Aletheia University, Taiwan)
DOI: 10.4018/978-1-4666-7527-8.ch017

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Abstract

The objective of this chapter is to illustrate how Beijing has addressed its environmental issues to fulfill its “Green Olympics” promise. A general overview is first provided on how environmental protection has become an important part of the Olympic Games. Then, the chapter presents the extensive environmental efforts associated with hosting the Beijing Olympic Games, mainly focusing on such areas as air quality, energy, transportation, water environment, green coverage, solid waste, and environmental education. Finally, the chapter touches on the environmental impact of the Beijing Olympics from local residents' perspectives, illustrating that the Beijing Olympics provided a unique opportunity for the city to speed up its urban environmental reform. With a mandatory environmental policy and collective efforts involving the government, environmental agencies, and community groups, hosting a mega sport event can create a positive environmental legacy to the host city and its country.

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