KPIs for Mobile Apps and Digital Data Management in Healthcare

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Author(s): Rebeca Antolín-Prieto (Rey Juan Carlos University, Spain), Nuria Ruiz-Lacaci (Rey Juan Carlos University, Spain)and Ana Reyes-Menendez (Rey Juan Carlos University, Spain)
Copyright: 2021
Pages: 28
Source title: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Source Author(s)/Editor(s): José Duarte Santos (Polytechnic Institute of Gaya, Portugal)and Inês Veiga Pereira (ISCAP, Polytechnic Institute of Porto, Portugal)
DOI: 10.4018/978-1-7998-7263-4.ch011

Keywords: Business Science Reference / Healthcare Administration / Marketing / Medicine & Healthcare

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Abstract

This study aimed to identify quantitative and qualitative KPIs for the implementation of apps and use of digital data in healthcare management. To this end, a systematic review of the literature was undertaken to analyze relevant scientific articles downloaded from reputed scientific databases (Scopus, PubMed, PsyINFO, ScienceDirect, and WOS). The databases were searched using the following keywords: “Big Data,” “Artificial Intelligence,” “Mobile Technologies,” “APP,” “Disease,” “Geolocation,” and “Health.” Subsequently, 25 qualitative and quantitative KPI values, as rating, product quality, or unique users, were identified for the successful preparation and management of healthcare based on apps and the use of digital data.

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KPIs for Mobile Apps and Digital Data Management in Healthcare

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