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Neo-Liberal Governance in Higher Education: The Quest for Enhanced Reputation
Abstract
This chapter analyzes the emerging trend in tertiary education to manage institutional reputation, and it offers evidence from case studies in developed and emerging economies to support the analysis. The evidence presented suggests that this activity is global in scope and is associated with the ever-increasing competitive environment in which universities and other tertiary colleges find themselves. The management of reputation appears to revolve around the core activities of research and teaching and the development of an international environment, suggesting a convergence of governance at the micro level. The purpose of the chapter is to provide a new perspective on neo-liberal governance in HE, and to show how the current emphasis on international competition and the knowledge economy affects individual institutions in different national systems in different ways. The chapter also points to the challenges that the quest for enhanced reputation may present managers.
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