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Next Generation Tourism Entrepreneurs in Rural Turkey: New Modes of Integration Between Tourism and Agriculture
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Author(s): Seda Calisir-Hovardaoglu (Erciyes University, Turkey)and Ozan Hovardaoglu (Erciyes University, Turkey)
Copyright: 2020
Pages: 21
Source title:
Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies
Source Author(s)/Editor(s): Andrei Jean Vasile (Petroleum-Gas University of Ploiesti, Romania & Romanian Academy, National Institute for Economic Research “Costin C. Kiriţescu”, Romania), Jonel Subic (Institute of Agricultural Economics, Serbia), Aleksander Grubor (University of Novi Sad, Serbia)and Donatella Privitera (University of Catania, Italy)
DOI: 10.4018/978-1-5225-9837-4.ch011
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Abstract
This chapter investigates a new tendency of local tourism entrepreneurs, who are identified as next generation entrepreneurs in this study in destinations wherein tourism has already become the main economic activity. This tendency represents the efforts of integrating the agricultural production with tourism activities by being (a) the owner of a tourism capacity and being either the owner or the organizer of an agricultural production; and (b) establishing complementary relations between tourism and agriculture. Findings show that integration between tourism and agriculture has already produced a multiplicity of integration modes including different levels of marketing, and has had a series of distinctive features which do not only depend on geographical characteristics of destinations but also on socio-economic and socio-spatial features of rural settlements including the tourist characteristics. Findings also show that an actual integration seems to be an endeavor of the entrepreneur which depends on functional solidarity between tourism and agriculture.
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