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Positive Technology: A Growing Market With a Potential to Rebuild a Resilient Society During and After the COVID-19 Crisis

Positive Technology: A Growing Market With a Potential to Rebuild a Resilient Society During and After the COVID-19 Crisis
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Author(s): Anuragini Shirish (Université Paris-Saclay, France & Université d'Évry, France & LITEM, IMT-BS, France)
Copyright: 2021
Pages: 29
Source title: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Source Author(s)/Editor(s): José Duarte Santos (Polytechnic Institute of Gaya, Portugal)and Inês Veiga Pereira (ISCAP, Polytechnic Institute of Porto, Portugal)
DOI: 10.4018/978-1-7998-7263-4.ch012

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Abstract

Given the crucial need to bridge the mental health service divide, the author examines the emerging trends in digital well-being management by focusing on the mobile health market. Using a bottom-up perspective and leveraging literature from positive technology and generalized unsafety theory of stress, the author conceptualizes how positive technology as a mobile health solution can help end users to respond effectively to different kinds of stressors during a crisis. It is further argued that the use of positive technology can positively reverse the automatic route to mental ill health that is plausible in the absence of safety perceptions. The chapter offers a theory-driven conceptualization of digital coping through positive technology. By showing how a simple, scalable, and sustainable positive technology design can cater to different user segments, the author urges policymakers, entrepreneurs, and healthcare service providers to participate in the design, propagation, adoption, and diffusion of such holistic positive technologies for fostering societal resilience.

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