Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models

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Author(s): Srikant Manchiraju (Iowa State University, USA)
Copyright: 2014
Pages: 19
Source title: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-4666-5880-6.ch011

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

In recent years, sustainable consumption has received considerable attention. In fact, to save the planet Earth and future generations, it has been proposed the issue of sustainable consumption should be addressed. Consequently, in the present chapter, two theoretical models are analyzed separately, as well as in conjunction, to understand sustainable consumption in the context of fashion. Furthermore, the present study's theoretical and managerial implications are discussed.

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Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models

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