Problems of Marketing Rural Tourism in Serbia

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Author(s): Zoran Simonovic (Institute of Agricultural Economics, Serbia)and Nikola V. Ćurčić (Institute of Agricultural Economics, Serbia)
Copyright: 2020
Pages: 18
Source title: Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies
Source Author(s)/Editor(s): Andrei Jean Vasile (Petroleum-Gas University of Ploiesti, Romania & Romanian Academy, National Institute for Economic Research “Costin C. Kiriţescu”, Romania), Jonel Subic (Institute of Agricultural Economics, Serbia), Aleksander Grubor (University of Novi Sad, Serbia)and Donatella Privitera (University of Catania, Italy)
DOI: 10.4018/978-1-5225-9837-4.ch015

Keywords: Business Science Reference / Entrepreneurship / Environment & Agriculture / Sustainable Development

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Abstract

Rural tourism can have some benefits from the use of marketing theory. Marketing is increasingly used on the one hand to help in the planning and promotion of traditional tourist centers, and on the other hand lacks expertise in its application in rural areas. Certain municipal tourist organizations tried to eliminate this situation in their areas, but in all likelihood there is insufficient evidence that they have produced anything more than poor marketing proposals. Authors want to emphasize that individuals in some areas have done a lot in developing the application of marketing in rural tourism. On the basis of all this, authors can point out that in this area much more can be done.

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Problems of Marketing Rural Tourism in Serbia

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