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Rural-Urban Food Movement: Role of Road Transportation in Food Chain Analysis

Rural-Urban Food Movement: Role of Road Transportation in Food Chain Analysis
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Author(s): Ayobami Abayomi Popoola (University of KwaZulu-Natal, South Africa), Yamah Dele Adeyemi (University of Ibadan, Nigeria), Femi Emmanuel Oni (University of KwaZulu-Natal, South Africa), Odunayo Omojola (University of Ibadan, Nigeria), Bamiji Michael Adeleye (Federal University of Technology, Minna, Nigeria), Samuel Medayese (University of KwaZulu-Natal, South Africa)and Ojoma Gloria Popoola (Kogi State University, Nigeria)
Copyright: 2021
Pages: 23
Source title: Handbook of Research on Institution Development for Sustainable and Inclusive Economic Growth in Africa
Source Author(s)/Editor(s): Evans S. Osabuohien (Covenant University, Nigeria), Emmanuel A. Oduntan (Covenant University, Nigeria), Obindah Gershon (Covenant University, Nigeria), Olaronke Onanuga (Covenant University, Nigeria)and Oluyomi Ola-David (Covenant University, Nigeria)
DOI: 10.4018/978-1-7998-4817-2.ch017

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Abstract

The production of the food is majorly composite to the rural setting, and the consumption of this food is not only restricted to the rural area. This rural food production and urban area demand/consumption emphasises the need for rural-urban market linkages. This study employed mixed methods to investigate the role of road transport in the flow of food products from rural areas to the urban markets. Ten urban markets were sampled and 250 respondents from urban markets in Ibadan. The study revealed that household collaboration in the production and marketing of food produce exists in Ibadan. It was established that distance and transportation cost plays a vital role in supply volume, pricing, and delivery price. The variance in delivery cost is dependent on factors such as bargaining power, the season of the year, demand, destination, and road condition. In conclusion, improved roads condition and workable traffic policies that eliminate roadblocks are recommended.

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