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Social Media for Public Involvement and Sustainability in International Planning and Development
Abstract
This paper explores social media's potential to improve public involvement and sustainable practices on an international scale across planning and development projects. Using a case-study approach, the international institutions of the World Bank, UN-Habitat, Unilever, and World Business Council for Sustainable Development are investigated. The relationships between public versus the institutions' demands for sustainability are examined through an analysis of their Facebook pages, official websites, and questionnaire data from the institutions' digital media administrators. Findings identify strong public demands for increased sustainability in international development, and great support for online efforts of public involvement. This paper offers a promising application to the planning profession via e-planning. This application could result in an alternative form of public engagement through social media that goes beyond the limiting borders of each local community, and assess planning and development projects for their broader environmental impacts on an international platform.
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