Sustainable Food Consumption Macro Issues: Case Study of Latvian Consumer Behaviour

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Author(s): Skaidrite Dzene (Latvia University of Agriculture, Latvia), Aija Eglite (Latvia University of Agriculture, Latvia)and Gunta Grinberga-Zalite (Latvia University of Agriculture, Latvia)
Copyright: 2014
Pages: 27
Source title: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-4666-5880-6.ch008

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

The chapter presents an analysis of food consumption macro issues in Latvia. The authors have aggregated scientific literature on various aspects of consumption with an emphasis on sustainable consumption fundamental issues. The purpose of the chapter is to characterise the factors affecting consumer behaviour in food consumption and identify the profiles of the sustainable and unsustainable consumer in Latvia. In scope of the research, the authors have performed analysis of business cycle effects on consumption as well as effects of the state support to promote sustainable food consumption. The empirical research aims to study the present and potential behaviours of consumers, identifying their attitudes and intentions towards purchasing sustainable food products.

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Sustainable Food Consumption Macro Issues: Case Study of Latvian Consumer Behaviour

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