The Impact of Social Business Strategies in Creating Empirical Social Business Models

View Sample PDF

Author(s): Siavash Moheb (University of Tehran, Iran)and Ali Golrokh (University of Tehran, Iran)
Copyright: 2015
Pages: 21
Source title: Strategic Customer Relationship Management in the Age of Social Media
Source Author(s)/Editor(s): Amir Khanlari (University of Tehran, Iran)
DOI: 10.4018/978-1-4666-8586-4.ch001

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

The purpose of this chapter is to define social business and its difference with conventional business type. Governments could not address all the social problems. Because they don't have the knowledge ore the money to do so .however big enterprises have much more resources. Social business is form at the intersection pf social needs and business expertise. Also corporates want to have a good publicity through social responsibility .social business can help them to run social responsibility process through a sustainable approach. The articles reviews the recent literature about social business evolution and definition. And then it goes through social business model literature review to run a social business the definition and models of conventional business models should be redefined. Finally it compare the different Social business models and introduces the social business components in the end there are two cases from Grameen group one of the leading social groups in the word.

The IRMA Community

Research IRM

The Impact of Social Business Strategies in Creating Empirical Social Business Models

Purchase

Abstract

Related Content

IRMA Sponsors