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The Influence of User Experience and Traffic in Higher Education Websites
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Author(s): Esther Gani (Kaduna State University, Nigeria), Foluso Ayeni (Metro State University, USA), Victor Mbarika (East Carolina University, USA), Abdullahi I. Musa (Kaduna State University, Nigeria)and Oneurine Ngwa (ICT University, Cameroon)
Copyright: 2024
Pages: 25
Source title:
Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology
Source Author(s)/Editor(s): Darrell Norman Burrell (Marymount University, USA)
DOI: 10.4018/979-8-3693-1906-2.ch006
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Abstract
This chapter examines the influence of users' experience and traffic in promoting the visibility of higher education institution websites in low- and middle-income settings. The authors adopted a cross-sectional survey design with quantitative approaches. Data was collected using a self-administered questionnaire. A sample of 10 was drawn from a population of 46 higher education institutions. Website traffic is moderated in the relationship between users' experience features and website visibility. Users' experience features had positive and significant effects on website visibility. The study confirms website visibility as an underpinning outflow in the relationship between user experience features and visibility of higher education institution websites in low- and middle-income settings.
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