The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Rhetoric of Mass Communication and Media in the Contrastive Sociolinguistics
|
|
Author(s): Duc Huu Pham (International University, Vietnam National University, Ho Chi Minh City, Vietnam)
Copyright: 2021
Pages: 20
Source title:
Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era
Source Author(s)/Editor(s): Luisa Cagica Carvalho (Polytechnic Institute of Setubal, Portugal & CEFAGE, University of Évora, Portugal), Leonilde Reis (Polytechnic Institute of Setubal, Portugal)and Clara Silveira (Polytechnic Institute of Guarda, Portugal)
DOI: 10.4018/978-1-7998-6776-0.ch004
Purchase
|
Abstract
In the field of mass communication and media, the use of language has become so versatile that it can help to improve relationship between peoples, but it can somehow have a negative effect on the mutual understanding. Rhetoric makes it clear and persuasive to communicate to make language work for their purposes. Sociolinguistics in the contrastive analysis deals with speech communities and the language use in particular contexts such as dialects or bilingualism in society and language variation and change over time, especially in the post-COVID-19 era. This chapter presents Kenneth Burke's rhetorical theory and William Labov's sociolinguistic method, analyzing genres and registers in the systemic functional linguistics perspective to derive a conceptual framework for the study of news report. The resulting framework provides for the identification of news writing style in mass media and other social networks and its performance in language use regarding the power of words to avoid the ambiguity in situational contexts and to better interpersonal and intercultural communication.
Related Content
|
Mukul Bhatnagar, Nitin Pathak.
© 2024.
16 pages.
|
|
Mitushi Singh, Mukul Bhatnagar.
© 2024.
32 pages.
|
|
Vikas Sharma, Sanjay Taneja, Kshitiz Jangir, Kirti Khanna.
© 2024.
15 pages.
|
|
Preet Kanwal.
© 2024.
17 pages.
|
|
Kapil Sharma, Yogesh Kumar, Rajiv Khosla, Sanjay Taneja.
© 2024.
16 pages.
|
|
Sanjeev Kumar, Mohammad Badruddoza Talukder, Firoj Kabir, Fahmida Kaiser.
© 2024.
15 pages.
|
|
K. K. Kishore Mishra, Swati Priya, Syed Sajid Hussain, Swati Gupta.
© 2024.
17 pages.
|
|
|