The Use of Social Media in the Higher Education Institutions in Turkey: A Case of the Higher Education Institutions in Istanbul

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Author(s): Ali Acılar (Bilecik Şeyh Edebali University, Turkey)
Copyright: 2015
Pages: 13
Source title: Strategic Customer Relationship Management in the Age of Social Media
Source Author(s)/Editor(s): Amir Khanlari (University of Tehran, Iran)
DOI: 10.4018/978-1-4666-8586-4.ch006

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

Social media has been widely adopted world-wide, especially by young generations, and has become an integral part of today's society. As a popular Web 2.0 application, social media has significantly affected our daily life; from communication to education, from entertainment to business life. With a large percentage of young adults using social media in daily life, social media has become present in nearly all aspects of the higher education, ranging from admission to education in the classroom. Despite the many benefits and advantages, while many universities actively use social media, some lag behind in adopting this technology, especially in developing countries. The main aim of this chapter is to investigate the presence of social media in Web sites of the higher education institutions in Istanbul and analyze how they use it.

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The Use of Social Media in the Higher Education Institutions in Turkey: A Case of the Higher Education Institutions in Istanbul

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