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Towards Sustainable Data Centre Operations in the UK
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Author(s): Peter Jones (University of Gloucestershire, UK), Robin Bown (University of Gloucestershire, UK), David Hillier (Centre for Police Sciences, University of Glamorgan, UK)and Daphne Comfort (University of Gloucestershire, UK)
Copyright: 2014
Pages: 12
Source title:
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-4666-5880-6.ch007
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Abstract
The purpose of this chapter is to provide an exploratory review of the sustainability agendas being addressed and publicly reported by the UK's leading data centre operators. The chapter begins with a brief discussion of the characteristics of sustainability and an outline of the origins and development of data centres within the UK. The chapter draws its empirical material from the most recent information on sustainability posted on the UK's leading data centre operators' corporate web sites. The findings reveal that all the UK's leading data centre operators provide only limited information on their commitment to sustainability with the dominant focus being on its environmental dimension and with little attention being paid to social and economic issues. More critically, the authors argue that these commitments are driven more by the search for efficiency gains, that they are couched within existing business models centred on continuing growth, and that as such the UK's leading data centre operators are pursuing a ‘weak' rather than a ‘strong' model of sustainability. The chapter suggests that the leading data centre operating companies may need to extend their sustainability reporting and to introduce external assurance procedures.
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