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Understanding Customer Behavior through Collaboration RFM Analysis and Data Mining Using Health Life Center Data
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Author(s): Numan Çelebi (Sakarya University, Turkey), Musa Efe Erten (Istanbul Technical University, Turkey)and Hayrettin Evirgen (Istanbul University, Turkey)
Copyright: 2016
Pages: 15
Source title:
Encyclopedia of E-Health and Telemedicine
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cávado and Ave, Portugal & Algoritmi Research Centre, Portugal), Isabel Maria Miranda (Câmara Municipal de Guimarães, Portugal), Ricardo Martinho (Polytechnic Institute of Leiria, Portugal & CINTESIS - Center for Research in Health Technologies and Information Systems, Portugal)and Rui Rijo (Polytechnic Institute of Leiria, Portugal & INESCC - Institute for Systems and Computers Engineering at Coimbra, Portugal & CINTESIS - Center for Research in Health Technologies and Information Systems, Portugal)
DOI: 10.4018/978-1-4666-9978-6.ch067
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