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User-Centric Data viz Creating: An Approach Through User-Centered Design

User-Centric Data viz Creating: An Approach Through User-Centered Design
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Author(s): Alisson Duarte (Universidade FUMEC, Brazil)
Copyright: 2023
Pages: 20
Source title: Enhancing Business Communications and Collaboration Through Data Science Applications
Source Author(s)/Editor(s): Nuno Geada (ISCTE, University Institute of Lisbon, Portugal)and George Leal Jamil (Informações em Rede Consultoria e Treinamento, Brazil)
DOI: 10.4018/978-1-6684-6786-2.ch010

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Abstract

Digital transformation and technological evolution have allowed a huge volume of information to be created and shared, and this context is a valuable input for organizational decision-making. In this scenario, the need to create data sharing and visualization strategies that privilege human aspects becomes mandatory once it is people who will make the decisions. Thus, this work covers user-centered design (DCU) views, their principles, and the role of user experience design applied to data visualization as an approach that places the human factor in this process. The authors intend to inform the reader of general and key principles of the DCU that, when applied to data visualization, improve the graph, panels, presentation elaborations, and make it clearer to the audience. In addition, this approach also improves the understanding of these data, as they will be created respecting specific characteristics of the people who will use these artifacts, since the human factor will be included before creating them.

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