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Values or Strategy?: Comparative Study About the Roles of Values and Strategy in the Web Pages of the Largest Scandinavian Firms

Values or Strategy?: Comparative Study About the Roles of Values and Strategy in the Web Pages of the Largest Scandinavian Firms
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Author(s): Rauno Rusko (University of Lapland, Finland)
Copyright: 2021
Pages: 15
Source title: Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations
Source Author(s)/Editor(s): Ionica Oncioiu (Titu Maiorescu University, Romania), Sorinel Căpușneanu (Titu Maiorescu University, Romania), Dan Ioan Topor (1 Decembrie 1918 University, Romania) and Dana Maria (Oprea) Constantin (University of Bucharest, Romania)
DOI: 10.4018/978-1-7998-4637-6.ch004

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Abstract

Values and strategies are two powerful drivers of business. Both of them have effects on the activities and practices of the firms. This chapter compares the relevance of values and strategy in Scandinavian business basing on the contents of the web pages for the largest firms in Sweden, Norway, Denmark, and Finland. The results show the importance of values in the forms of responsibility and sustainability in these web pages. The firms also provide complement information, how they will follow these topical contemporary values in their business. According to analysis, the role of strategy is still relatively important, but not so important as values especially in the headings of homepages or “about us” pages.

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