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Virtual Tutoring: The Case of TutorVista
Abstract
This case presents the story of TutorVista, an e-business organization based in India that provides online tutoring services to students in different parts of the world. TutorVista had been able to meet growth expectations and gain recognition in the lucrative private tutoring market because of its innovative technology platform and business model. As a fledgling organization charting new territory, TutorVista faced the dual challenges of creating and capturing the demand for online tutoring and managing resources to satisfy the shifting demand. Note: this case was constructed based on interviews with individuals at TutorVista.
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