The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Determinants of Customer Loyalty Dimensions: E-Commerce Context in Emerging Economy Perspective
|
|
Author(s): Doddahulugappa Goutam (National Institute of Technology Karnataka, Surathkal, India), Gopalakrishna B. V. (National Institute of Technology Karnataka, Surathkal, India)and Shirshendu Ganguli (T A Pai Management Institute, India)
Copyright: 2021
Volume: 19
Issue: 1
Pages: 23
Source title:
Journal of Electronic Commerce in Organizations (JECO)
Editor(s)-in-Chief: Pedro Isaías (Information Systems & Technology Management School, UNSW, Sydney, Australia)
DOI: 10.4018/JECO.2021010101
Purchase
|
Abstract
This study aims to explore the factors influencing attitudinal, affective, as well as cognitive loyalties. Theoretical framework was developed by integrating the e-service quality, e-satisfaction, e-loyalty (the three dimensions), e-commitment, and e-trust. Nine hundred thirty-seven valid replies were collected from internet shoppers through using email survey method. Exploratory factor analysis as well as Structural equation modeling was accomplished to examine the anticipated model by using SPSS-V23 and AMOS-V23. Results confirm that e-service quality has an influence on satisfaction, trust, and commitment. The authors have considered e-satisfaction, e-trust, and e-commitment as mediating variables between e-service quality and e-loyalty dimensions and tested for it as well. E-satisfaction has a substantial impact on e-trust and trust acts as a mediator between satisfaction and attitudinal, affective, and cognitive loyalty. Further, e-trust has an influence on commitment and commitment acts as a mediator between trust and attitudinal, affective, and cognitive loyalty. Moreover, commitment has a positive effect on attitudinal and cognitive loyalty but does not have any impact on affective loyalty.
Related Content
|
E. Mitchell Church, Richelle Oakley DaSouza, Olajumoke A. Awe.
© 2024.
19 pages.
|
|
Miguel Salazar-Kovaleff, David Mauricio.
© 2024.
27 pages.
|
|
Adheesh Budree, Tawika Nkosana Nyathi.
© 2023.
21 pages.
|
|
Abhilash Bhattacharjee, Kunja Sambashiva Rao, Nishad Nawaz.
© 2023.
22 pages.
|
|
Chung-Tzer Liu, Yi Maggie Guo, Jo-Li Hsu.
© 2023.
28 pages.
|
|
Michael Joshua Ayawei, Mpho Raborife, Daniel K. Maduku.
© 2023.
26 pages.
|
|
Daniel Możdżyński, Wojciech Cellary.
© 2022.
23 pages.
|
|
|